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Logon suunnittelu IT-alan yritykselle Gisgro, joka on ollut aiemmin osa VRT Finland Oy:ta ja nykyään ajettu omaksi tuotteekseen. Gisgrolle otettiin myös henkilöstökuvia sekä kuvituskuvia markkinointikäyttöön.
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Ongelma
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Gisgro käyttää pilviteknologiaa 3D-mallien luomiseen vedenalaisista kohteista. Gisgron avulla vedenalaiset vauriot saadaan paikannettua nopeasti ja turvallisesti. Gisgrolle haluttiin luoda oma yritysilme, joka eroaisi emoyhtiö VRT Finland Oy:sta.
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Ratkaisu
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Luotiin asiakkaalle yksinkertainen tekstilogo, jossa vahvana elementtinä on Gisgron G-kirjain. Kirjainta hyödynnetään myös muussa mainosmateriaalissa esim. taustoissa. Ilmeeseen kuuluvat logo, värimaailma, brändiopas, henkilöstökuvat ja messuosasto sekä roll-up.
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